![]() ![]() Next up, you need to treat your photography or visuals so that no matter how they’ve been shot or designed, they start to look like siblings. However, if your account isn’t attached to pre-existing assets, then try placing colors and fonts together that best tell your story. Have an idea about what colors and fonts will suit your content the best? If you have a business set up already, you’ll most likely want to take cues from your existing branding. You instantly recognize them because they all look like they belong together. Think about Apple’s family of products, or a set of books by the same author, or all the cars made by BMW. At its simplest, it’s about choosing colors, filters, fonts, and layouts that will work for each content type and also tie them together. Once you have a clear indication of content types, now it’s time to ensure they all look and feel like they belong to part of the same family. But if you add much more, things will start to look incoherent. Just remember, fewer topics than this and things start to look repetitive. Pick two or three content types, and roll with it to see what works and what doesn’t. Whatever the purpose, the best thing is to ensure that you have a wide enough range of content types that you can effectively mix and match what you share, ensuring that you don’t repeatedly post the same thing. On the other hand, influencers will most likely post promotional product shots, behind-the-scenes of their daily routine, and advertisements of giveaways and competitions. For a designer, it may be portfolio breakdowns, time-lapses of you working, and tips on how to achieve certain looks. For a gym, it’s likely to be shots of the interior of your business, photos of members using the weights, maybe some motivational phrases, and even a few recipes for healthy, nutritious food. So, how do you create a family of content? At its most simplistic, it’s about understanding some basic fundamentals of design:įirst up, what is it that you’re looking to share? This will be entirely different for every person, and depends on what purpose Instagram is serving for you. Work out the Basics In order to create a family of content, you must first understand the basic fundamentals of design. Deferring to the grid, plus thinking of your content as a family of cohesive posts, is the best possible way of achieving this. That way whenever somebody sees one of your posts in their feed, they instinctively know that it’s one of yours. ![]() ![]() On Instagram, you’re looking to create that same feeling. They have a sound that you can identify and understand to be uniquely theirs. Within seconds of one of their songs playing, you know that it’s them.
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